Nutrien Ag Solutions agriculture portfolio is increased with its purchase of Agbridge, a wireless data-sharing hardware business.
Serving Nutrien Ag Solutions objective of making “hard things easier,” states Sol Goldfarb, Nutrien Ag Solutions head of digital, mentioning this is the first hardware digital agronomy acquisition since he has been there.
The technology provided by Agbridge will be utilized on Nutrien Ag Solutions equipment. One special element is that information can be moved through Wi-Fi or cellular transmission, and if not available, the data is saved until a connection is readily available for transfer.
The innovative application deals with a range of farm equipment brands and the Agbridge technology devices across the application fleet provides consistency in training and troubleshooting.
Agbridge technology will simplify how crop advisers receive send data.
Nutrien has been more focused on Digital Ag in the past three years. The business will spend $100 million every year on advancement says CEO Chuck Magro.
This year digital sales of products represent 10% of total sales, but for the items readily available for purchase online, digital sales are 40%.
Acquisitions will continue to become part of the business’s growth with digital farming, says Goldfarb. Also being looked at is digital solutions organically developed for retail and consumers
Development with online portal usage is explosive due to the fact that our employees discover growing benefits with the digital tools we’re developing for them. In our crop preparing tool we launched this year, crop advisors can make a field recommendation for a fungicide and then rapidly replicate that recommendation throughout multiple fields.
He keeps in mind digital development at Nutrien Ag Solutions is rooted in user-center design. For example, while customers discovered online pay at the online portal practical, they provided feedback that to include a brand-new scheduled expense pay function earlier this year.
With Agbridge acquisition, our crop advisers’ ability to digitally transmit information will be improved.